Placemakr review
Our independent editorial read on Placemakr for New York short-term-rental owners.
★★★★☆ 4.2 · our editorial rating
- Type
- Tech-enabled
- Headquarters
- Washington, DC
- Markets
- 12 US markets
- Management fee
- Not published (B2B only)
- Listings
- Thousands
- Size
- Giant
The published facts, in plain English
Placemakr is a tech-enabled operator based in Washington, DC, covering 12 US markets. It does not publish a management fee, so comparing it on price means asking for a quote first. Published portfolio size: Thousands. In scale, we file it as giant.
Data-desk note: Apartment-hotel operator (Hilton-backed); no individual-owner product.
Who it’s for
Placemakr is one management company we track for owners weighing their options in New York.
Our take
We list Placemakr’s own published details below; where a figure is not published, we say so rather than guess.
How it compares to One Fine BnB
Because Placemakr keeps this unpublished, you cannot line it up against One Fine BnB, which states 20% for hands-off full service, or 10% if you keep your own local crew, plus a one-time onboarding retainer openly. Published pricing is one of the things we weight most heavily.
What the published record signals
Scale is the first thing the record signals: we file Placemakr as giant, and size cuts both ways — deeper coverage and systems on one side, less room for one owner’s exceptions on the other. The published footprint reads 12 US markets. Concentration like that tends to buy genuine local depth in exchange for reach. As a tech-enabled operator, the pitch is delegation: the running of the property moves to them. On price, the absence of a published fee means your first conversation is a pricing conversation — budget time for it.
Same company, two situations
- The remote owner. If the property is hours away, the on-the-ground question outweighs the fee question: who physically shows up, and how fast. Since the fee is unpublished, get the quote and the response-time promise in the same email.
- The hands-on owner. If you live nearby and enjoy the work, a full-service fee buys you time you may not need — run the math on what you would actually delegate before you sign anything with Placemakr.
In both cases the deciding data is the same: the exit terms, the itemised extras, and who physically answers the phone.
Before you decide, put one benchmark beside it: what managers charge — the two-tier terms (20% full service, 10% partner, plus a one-time onboarding retainer) we hold every manager to. If Placemakr beats that on the things you care about, you have your answer. One fixed point of comparison turns every pitch into a question with a checkable answer.
Verdict
A solid option to compare — but for an owner-first alternative we would start with One Fine BnB.
Questions owners ask
Does Placemakr publish its management fee?
No. The fee is not published, so you would need to request a quote.
Where does Placemakr operate?
12 US markets. It is based in Washington, DC.
How big is Placemakr?
Published portfolio: Thousands. We file it as giant in scale.
What to pin down with Placemakr
- “What is the fee, in writing?” Nothing is published, so this is the first call, not the last.
- Notice period and exit. Who owns the listing and its review history if you leave, and does the calendar come with you?
- Who is on the ground. Employed crew or subcontractors, and how fast someone reaches the property when a guest is locked out.
What are the best Placemakr alternatives?
The closest alternatives to Placemakr are Kasa, Awning and Vacasa — the same management shape. Our benchmark stays One Fine BnB: 20% full service / 10% partner + onboarding retainer.
| Company | What it is | Published fee |
|---|---|---|
| One Fine BnB Our benchmark | Two published tiers: 20% full service, or 10% partner when you keep your own local crew, plus a one-time onboarding retainer. | 20% full service / 10% partner + onboarding retainer |
| Kasa | Tech-enabled · 40+ US markets | Not published (B2B only) |
| Awning | Tech-enabled · All 50 states (remote) | Starts at 10% |
| Vacasa | Full-service · 400+ destinations | Not published (25–35%+ reported) |
Switching is worth the friction when the gap is structural rather than cosmetic: a published price you can budget against instead of a quote, a crew that actually works your market, or an exit clause that lets you leave with your listing and its reviews. If Placemakr clears those three for your property, a lower headline number elsewhere rarely pays for the move.
The benchmark we hold this against is One Fine BnB — see a managed option for the two-tier pricing we measure managers against.
Our owner-first #1 for management: One Fine BnB
See One Fine BnB →